Privacy Policy

Postra AB

Last Updated: 2025-04-11

This Privacy Policy outlines how Postra AB ("we", "our", or "us") collects, uses, and protects your personal data when you use our mobile applications or other services ("Services"). By accessing or using the Services, you consent to the collection, processing, and use of your personal data as described herein.

1. Personal Data Controller

Postra AB is the data controller responsible for the processing of your personal data.

• Company Name: Postra AB
• Corporate ID No: 5567855654
• Address: Jungmansgatan 19E, 413 15 Göteborg, Sweden
• Email: info@postra.com

2. Information We Collect

We collect several types of personal data to provide and improve our Services. This data includes, but is not limited to, the following:

a. Registration Information

• Email address
• First and last name
• Language preferences
• Device specifications (e.g., model, operating system)

b. Usage Data

• Training programs you upload to the Services
• Health data (such as workout stats, calories burned, and other fitness information)
• Device identifiers such as IP address and device type used to access our Services

c. Third-Party Data

• If you connect your account to third-party applications (e.g., Apple HealthKit, Facebook), we collect information such as:
  • Username, profile picture, country, gender, date of birth, etc.
  • Health-related data synced with the Services from third-party apps

d. Image Data

• If you upload images to the Services, they are stored securely and only used for the intended functionality within the app.
• Users may request deletion of their images at any time by contacting us at info@virtualtrainer.se.

3. How We Use Your Personal Data

We process your personal data to provide and improve our Services. Below are the ways we use your data:

a. Providing Services

We process your personal data to:

• Enable you to register and create an account
• Provide personalized training programs
• Sync with third-party health applications (with your consent)
• Offer customer support

b. Profiling and Personalization

We analyze your usage of the Services to offer a tailored experience. This includes:

• Tracking actions taken (e.g., navigation, screen presses) to optimize your experience
• Providing personalized workout recommendations and health insights

c. Marketing and Promotions

With your consent, we may use your data for marketing purposes:

• Sending personalized offers, promotions, and notifications via email or in-app messages
• Profiling for targeted ads, without sharing your personal data with third-party marketers

4. Legal Basis for Processing Personal Data

We process your personal data based on the following legal grounds:

• Performance of a contract: To provide and maintain the Services you requested
• Consent: For specific activities like marketing, profiling, or sharing data with third-party applications
• Legitimate interests: To improve our Services, ensure security, or carry out other administrative functions
• Compliance with legal obligations: In cases where we are required to comply with local laws

5. Profiling and Targeted Advertising

As part of enhancing your user experience, we may use profiling to improve our Services and provide targeted offers. Profiling involves analyzing your usage data (e.g., activity patterns, preferences) to better understand your needs and present you with relevant features or marketing.

We use third-party platforms (e.g., Facebook, Google) for advertising, but these platforms only receive anonymized or aggregated data to help us find potential new users (e.g., "look-alike" audiences). Your personal information is not shared for direct marketing purposes without your consent.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

• Session cookies: Temporary cookies that expire when you close your browser
• Persistent cookies: Stored on your device to remember login details and preferences between sessions

You can control cookie settings through your browser or app settings. If you do not accept cookies, some features of the Services may not function properly.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy. You can request the deletion of your account and personal data at any time, but please note that certain data may need to be retained for legal or operational reasons.

8. Your Rights

Under applicable data protection laws, you have the following rights:

• Access: Request a copy of your personal data that we process
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data, subject to certain conditions
• Portability: Request to transfer your data to another service provider in a structured, commonly used, and machine-readable format
• Opt-out: You can withdraw consent for marketing or profiling at any time through the app settings or by clicking the "unsubscribe" link in marketing emails

If you wish to exercise any of these rights, please contact us at info@virtualtrainer.se.

9. Transfer of Data

We may transfer your personal data to third-party service providers who assist us in providing the Services (e.g., hosting, payment processing, analytics). These service providers act as data processors on our behalf and are bound by contractual agreements to protect your data.

• International Transfers: Your data may be transferred and processed in countries outside the EEA (e.g., the U.S.). We ensure adequate safeguards, such as the use of EU standard contractual clauses, to protect your data.

10. Security of Your Data

We implement industry-standard security measures to protect your personal data, including encryption, firewalls, and secure access protocols. However, no system is completely secure, and we cannot guarantee absolute protection against unauthorized access.

We encourage you to use strong, unique passwords for your account and to log out after use.

11. Children's Privacy

Our Services are not intended for users under the age of 13. We do not knowingly collect or solicit personal data from children. If you believe that a child under 13 has provided personal data, please contact us at info@virtualtrainer.se, and we will take steps to delete such data.

12. Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy from time to time. If we make significant changes, we will notify you through the Services or via email. Please review this Privacy Policy periodically for updates.

13. Contact Information

If you have any questions or concerns regarding this Privacy Policy or your personal data, please contact us at:

• Email: info@postra.com
• Website: www.postra.com